Giving identity. For what matters.
My second task in Xperida was logo-designing. The original logo wasn't that bad but colors didn't match that well and scales wasn't that great.
So, I took some interesting elements from the original logo : The rounded shape and the futuristic font. Putting them in my own icon shape already made a great logo, but I felt that something was missing : the originality and a little touch from the futur.
Using nested geometrics shapes (like a circle and a triangle) gives a quick flat, geometric and futuristic touch to the logo, and it worked pretty well.
The final part was about shading the logo : Using 3 shades of cyan, I defined a bottom light, inverting some parts for a 3d effect.